Why we innovate
Japan's agriculture, forestry, and fisheries industries have put a sense and technology for living in harmony with nature to sleep.
We aim to awaken and recognize them, and convey the strength of Japanese food culture domestically and internationally.
We pass on sustainable food culture to the next generation.
To focus on Japanese food is to consider our approach to nature.
We love nature, feel the four seasons, and make use of nature's blessings with gratitude.
We would like to pass on Japanese food culture to the next generation.
Japan's agriculture, forestry, and fisheries industry faces many challenges such as depletion of natural resources, aging of agriculture, forestry and fisheries workers, delay in IT/AI/digitalization, development of renewable energy, competition with foreign products, etc.
We propose and implement measures that can solve these issues by involving producers, distributors, end-users, other industries, and public organizations.